Welcome to Wayward Chickadee
A plant-based, sustainable, and transparent brand
We believe in taking care of yourself and the planet. Our story began in 2018 when Sébastien, inspired by the nature surrounding him in Maine, worked on creating plant-based formulas in his kitchen - starting with a DEET-free insect repellent. Encouraged by the effectiveness of his products and support from his community, Wayward Chickadee was born.
New vision for personal care
A journey towards a more sustainable and nature-based future
At Wayward Chickadee, we believe it's possible to have a different vision for personal care products, one that prioritizes both health and sustainability. Most personal care brands use an astonishing amount of water in their products, with 95% of the total ingredients in a bottled shampoo being water for example. They then add preservatives and other chemicals, making it difficult to decipher what's in the product. This approach isn't great for humans, and certainly not for the planet. We're here to show that it's possible to create high-quality products using only plant-based ingredients while banning plastic. Our solid shampoo is proof that it's possible.
Thank you for joining us on this journey towards a more sustainable and nature-based future. Our commitment to sustainability and transparency is at the core of everything we do, and we're excited to continue pushing the boundaries of what's possible.
Why we went solid

Wayward Chickadee
What's in a name?
Named after the chickadee, the emblematic bird of Maine is known for its independent and curious nature.
The word "wayward" means to behave in a way that is not predictable or conventional, reflecting our brand's mission to challenge conventional practices in offering alternative, sustainable solutions to personal care.