Welcome to Wayward Chickadee
We believe in taking care of yourself and the planet. Our story began in 2018 when Sébastien, inspired by the nature surrounding him in Maine, worked on creating plant-based formulas in his kitchen - starting with a DEET-free insect repellent. Encouraged by the effectiveness of his products and support from his community, Wayward Chickadee was born.
We've develop a range of solid, plastic-free, and biodegradable skincare and haircare products, including our artisanal cold process soap, lip balm, body balm, and our flagship product, the solid shampoo. All our products use only plant-based and natural wax ingredients, making them safe for you and the planet.
Offer products that are not only great for you but also responsible for the environment. Our solid product format allows us to create products without undesirable ingredients. Our plastic-free packaging ensure that our products are low waste. We guarantee transparency on our ingredients, with each one explained on our website.
New vision for personal care
At Wayward Chickadee, we believe it's possible to have a different vision for personal care products, one that prioritizes both health and sustainability. Most personal care brands use an astonishing amount of water in their products, with 95% of the total ingredients in a bottled shampoo being water for example. They then add preservatives and other chemicals, making it difficult to decipher what's in the product. This approach isn't great for humans, and certainly not for the planet. We're here to show that it's possible to create high-quality products using only plant-based ingredients while banning plastic. Our solid shampoo is proof that it's possible.
Thank you for joining us on this journey towards a more sustainable and nature-based future. Our commitment to sustainability and transparency is at the core of everything we do, and we're excited to continue pushing the boundaries of what's possible.
Why we went solid
Reduced packaging waste
Solid products can be packaged in minimal, plastic-free packaging or even no packaging at all, which significantly reduces the amount of waste generated compared to traditional liquid products that require plastic bottles or other containers.
Lower carbon footprint
The production and transportation of liquid products require more energy and resources due to their higher weight and volume, resulting in a larger carbon footprint. Solid products, on the other hand, have a lower weight and volume, which means less energy and resources are required for production and transportation.
Most liquid personal care products, including shampoos, conditioners, and body washes, contain a large percentage of water, which is a precious resource. Solid products, which are water-free, don't require the same amount of water in their production or use, resulting in water conservation.
Solid products typically last longer than liquid products, which means less frequent repurchasing and less overall waste generated.
Named after the chickadee, the emblematic bird of Maine is known for its independent and curious nature.
The word "wayward" means to behave in a way that is not predictable or conventional, reflecting our brand's mission to challenge conventional practices in offering alternative, sustainable solutions to personal care.